Huuuge acquires top grossing Match-3 hit game - Traffic Puzzle
Huuuge, a global developer and publisher of free-to-play mobile games, has acquired the hit game Traffic Puzzle from Picadilla Games, a Polish studio based in Wrocław. The acquisition marks the first significant milestone for the company’s growth and M&A journey, as Huuuge expands its reach into the high-growth casual games segment. The total consideration of this acquisition is $38.9m USD.
The Puzzle Game Category is Large and Growing Rapidly
Casual games are some of the most frequently downloaded types of mobile games. They are characterized by simple rules and short game session lengths, and thus suit the tastes of a wide audience. The genre of puzzle games, to which Traffic Puzzle belongs, is the largest and most noteworthy category within the casual segment, accounting for 56% of casual game revenue in 2020. Alongside social casino games, the category is a primary focus for the company’s product line-up. The puzzle games category is larger than the social casino game segment. According to Eilers & Krejcik, the total value of the puzzle category was USD 10.6 billion in 2020, with a 14.6% five-year historical CAGR. According to long-range forecasts by Eilers & Krejcik, the puzzle game category will grow to USD 14.2 billion by 2025.